The Frame televisions announced by Samsung

by | Jun 23, 2017

The Frame

On Friday, Jun 16, 2017, Samsung Electronics America, Inc. announced that its new The Frame televisions would be available as of Sunday, June 18, 2017. The Frame products are new 4K Ultra High Definition (UHD) smart televisions that transform into an art or photo displays when not viewing television. The televisions are offered in two sizes: 55-inches and 65-inches.


The Frame comes standard with 100 paintings and photographs from 37 world-renowned artists. The works are organized into 10 categories: Action, Architecture, Drawing, Digital Art, From Above, Landscapes, Patterns, Still Life, Urban Abstract, and Wild Life. Additionally, owners can access the Samsung Art Store and purchase pieces from a growing library curated by several international organizations, galleries, and museums, including Artspace, LUMAS, Magnum Photos, Saatchi Art and Sedition. At this time, the Art Store contains over 300 works of art. Additional pieces from other galleries, museums, and artists will be added regularly.

The Frame displaying Family Photo

The Frame also gives owners the ability to upload their favorite paintings and photographs they’ve taken. These pieces are organized into a separate category called, “My Collection.”

The television comes standard with a brightness sensor and a motion detection sensor. The brightness sensor allows The Frame to automatically adjust brightness and color temperature according to the ambient lighting. The motion detector gives the television the ability to power off whenever it detects that no one is in the room. It’s also used to automatically power on the television when someone enters the room.

The Frame Bezels

The Look of The Frame

The Frame includes a number of options for screen color and layouts for displaying the art. The art layouts include Shadow Box, No Matte, and Modern. Photo Layouts include Shadow Box, Modern, Squares, Mixed, Triptych, and Panoramic. Matte colors include Polar, Warm, Antique, Neutral, Black, Sand, Sea Foam, Sage Burgundy, and Navy.

For the exterior look of The Frame, Samsung offers several different bezels so owners can upgrade the bezel that comes standard with all models. The optional bezels come in white, beige wood, and walnut and are easily snapped on over the built-in black bezel.

Samsung Studio Stand

Mounting The Frame

While The Frame comes with conventional tabletop stand legs, most owners will make use of the included No Gap Wall Mount. Using the No Gap Wall Mount, the television can be mounted flush against almost any wall. The Frame televisions are also compatible with Samsung’s Studio Stand. The Studio Stand allows owners to display their television on the floor using an easel-like stand.


Connecting The Frame to external devices is accomplished using the included Invisible Connection cable. The cable connects the television to a proprietary One Connect breakout box. The thinking is that hiding the breakout box and using one cable for the audio / video connection and one cable for power eliminates the messy wire clutter commonly seen in television setups.

The Frame Specifications

  • Charcoal black
  • CEA 4K UHD certified
  • 3840 x 2160 4K Ultra HD resolution
  • UHD Upscaling
  • Dolby Digital Plus
  • The Frame on Included Stand

  • DTS Premium Sound 5.1 & 5.1TM Decoding
  • 2.2 Channel 40W RMS sound output
  • Multiroom Link
  • Bluetooth Support
  • Built-in 802.11 AC Wi-Fi support
  • Smart TV with Apps and Full Web Browser
  • Voice control in the included remote
  • Motion Detection
  • UHD Dimming
  • OSD languages include English, Spanish, and French
  • V-Chip
  • Eco Sensor
  • Auto Power Off
  • TV to Mobile / Mobile to TV Mirroring
  • 4 HDMI ports
  • 3 USB ports
  • 1 Ethernet port
  • 1 RF Terrestrial / Cable input
  • 1 Digital Audio Optical Output
  • 1 RS232C port

Pricing and Availability

Samsung’s The Frame is available now. The 55-inch model has a manufacturer’s suggested retail price (MSRP) of $1,999. The 65-inch version has a MSRP of $2,799.

The optional bezels for the 55-inch model have a MSRP of $199.99 each. The optional bezels for the 65-inch version are priced at $249.99 each.

The Samsung Studio Stand is available now with a suggested retail price of $599.99.

Artwork from the Samsung Art Store is priced at $19.99 per piece. You can also subscribe to the full collection for $4.99 per month. The Art Store is accessed through the Samsung Smart View app – A free download available on the iTunes store and the Google Play Store.

Steve Cooper

About Steve Cooper
Steve Cooper is an applications software developer who also builds custom home media solutions. His interests include reading, music & movies, guitar, woodworking and motor racing.
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